Ep. 42: Looking at aromatherapy trends, education, and membership groups with Beverly Hawkins
SHOW NOTES
What You’ll Learn
In this episode, Nikki interviews Beverly Hawkins about how aromatherapy has evolved over the years and importance of education, and looking at her membership program.
Bev Hawkins has incorporated aromatics and other alternative modalities into her life and practice for over 30 years. She has extensive training, certificates and diplomas in many different modalities. She first started teaching aromatherapy courses and workshops in 1995, and in 1999 founded the West Coast Institute of Aromatherapy offering formal Aromatherapy Certification Courses and Workshops, although as of December 2022 she has retired from teaching Full Certification Courses. As a practitioner, she loves being able to work with clients in a one to one setting where she can take advantage of the many skills she has learned and incorporated into her 'toolbox'. Another of her passions is being able to share the knowledge she has gained, and continues to gain, with others. The Bev Hawkins Membership Club, a subscription club, was created in January 2020 as an avenue to do this in a less formal and more relaxed way.
In this episode, Nikki and Bervely go over
How she started her aromatherapy journey 30 years ago
How aromatherapy training and education has changed and shifted over the years
How we are drawn to oil aromas, and how it can change over time
Different ways of implementing aromatherapy with clients
The importance of proper education with aromatherapy
Double check who the information is coming from - are they a reputable source?
Concepts that some people have a hard time grasping
Membership program: The Bev Hawkins Membership Club
Monthly membership that includes: energetic portion, oil of the month, research, essential oil cards selection for inspiring blend, meditation, and more
Benefits of essential oil card pulls
Bev’s membership course: https://www.bevhawkins.com/bundles/Membership-welcome
Bev’s essential oil cards: https://www.makeplayingcards.com/sell/aromatherapycards?
Connect with Beverly
Website: bevhawkins.com
Facebook: https://www.facebook.com/WCIA101
Instagram: https://www.instagram.com/bevhawkinsmc/
LinkedIn: https://www.linkedin.com/in/beverley-hawkins-8459a9104/
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Helpful Links
Join the free introductory to aromatherapy course at https://www.schoolofessentria.com/en/free-online-aromatherapy-course
Learn about Essentria’s Clinical Aromatherapy Certification course https://www.schoolofessentria.com/en/clinical-aromatherapy-certification
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This podcast is for information purposes only. We are certified clinical aromatherapists and holistic health professionals. If you have a medication concern, please refer to your health team. Everyone’s health is unique to themselves, so the topics and suggestions stated may or may not apply directly to you. Please reach out to an aromatherapist to work with or consider training to become one yourself!
Show music: Happy Dreams - By David Fesliyan
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